This bee is the mascot of the Austrian-based bank Raiffeisen-Bank. Even today, the brave and hard-working bee is still being used by the same bank in several publications for children, or in especial give-away products, like bicycle helmets or backpacks.
This figure is probably from the mid 80s, although I cannot say it accurately, as I cannot identify the maker of the figure. It is completely unmarked.
Interestingly, the figure has a ring on its back, so I assume at the time it was a keyring. I found two of these, and none had the keyring anymore, so this must also be taken as a hypothesis.
The paint work is not the best, even considering that it was made more than 30 years ago, but still a rare and nice promotional plastic/PVC figure.
UPDATE1 (Dec/2018): A different, yet very similar, model.
FACTS and FIGURES:
- Name: SUMSI (PROMO PVC FIGURE FROM RAIFFEISEN BANK)
- Year: Around 1985
- Company: Unknown Toymaker (Austria? / Germany?)
- Size of the figures: Around 4 cm