This is the
story of a small company, that by the year 1985 acquired the rights to make toys
based on a few ninja characters. The company name was Child’s Play, and it was
based in New York, although the toys were manufactured in Hong Kong. At the time, ninjas
and martial artist in general were extremely popular among children, not only
because of movies, but also because of the many toylines with martial artists
in them or videogames.
As said
before, Child’s Play was a small company (it was founded in 1984), but they
managed to start producing and selling their Ninja Warriors around 1986. The
first line of toys included 9 figures, 1 horse and one playset:
- Castle Keep
– The Master of Strength
- Dragon Mark
– The Apprentice
- Jonin – The
Ninja Master
- Night-Wing
– The Master of Fight
- Scorpia –
The Evil Lord of War
- Shadow San
– The Master of Invisibility
- Star Caster
– The Apprentice Student of the Shadows
- Swift-Strike
– The Master of Archery
- Whirl-Wind
– The Master of Fright
- Topi Ken
(Horse) – The Leaping Blade
- The Dragon Castle
– The Ninja Hideaway that transforms into Ninja Fortress
NOTE: There
is no evidence that every reference was actually made, because there is no
known carded figures by Child’s Play, nor boxed playsets or horses.
The figures
are very similar in size to the Masters of the Universe, but slightly better
articulated, since they can move their wrists. They’re even made of a similar
plastic and included plastic weapons/accessories. Like some masters of the
universe, these figures came with a piece of cloth simulating a kimono or some
kind other of exotic dress.
The story
of the Ninja Warriors, as written in the cardback is:
“On the Island of Japan,
over ten centuries ago, long before Columbus
discovered America, before
the Magna Carta was signed in England,
there were an elite group of warriors. These warriors used the martial arts of
all the countries of the orient and perfected weapons of silent destruction.
Some served
no masters, save greed and evil. Other were bound by honor, loyalty, kindness
and dedicated their lives to the preservation of good. Both factions were
skilled at the art of Ninjutso. Both factions were known as Ninja.
Today one
thousand years later, the art of Ninjutsu still exists, having been handed down
through the generations. Now, as then, there are those who serve only evil and
those who strive to stop them. They have come to be known as the NINJA
WARRIORS”
Back to the
story of the figures, Child’s Play thought these figures had so much potential,
it would be better to ally with a bigger toy company with more resources and
and experience. We don’t know if they contacted Mattel (who might not have been
interested, since they already had their Masters of the Universe), or any other
toy companies. At the end, they reached an agreement with Hasbro. In 1986,
Hasbro had already included some ninjas/martial artists in their “star-“toyline
G.I. Joe, and had no line in this size or with this theme, so it was a chance
for them.
Up to this
point everything was great, Hasbro released the same figures, with a few differences.
First one is that the line was shortened to 6 figures, without the horse or the
castle. These figures were renamed, maybe they thought they had better (more
commercial) names for them, or maybe it was a matter of copyrights…
The third
difference, is that the evil ninjas described in Child’s Play’s cardback turned
all good guys. Hasbro’s toyline would be: “Ninja Warriors, Enemies of Evil”.
The six
characters by Hasbro are:
- Dojo Kan
- Lord Taka
- Dragon
Master
- Nunchuka
San
- Star Caster
- Scorpia
They can be
seen at a TV-ad in which actors are disguised as ninjas, and some scenes of a
cartoon series are shown. That cartoon series, although planned, was never
made. The names used by Hasbro should correspond to the same figures from
Child’s Play, but just with the pictures in the backcard above, it is difficult
to say which one is which. For example, Jonin could be Lord Taka, while Swift
Strike could be Dragon Master.
Some
sources say there were a few more characters planned, although I have found no
evidence of this anywhere.
The line
was cancelled after one a few months. Hasbro argued that the ninja figures were
not selling well, because a disinterest of children. Hasbro abandoned its plan
to launch a TV advertising campaign that had been anticipated in the agreement
between the two companies. After this denial, Child’s Play sued Hasbro, as they
thought Hasbro hadn’t done enough to promote the line, or even suspected, that
Hasbro just wanted to get rid of a small competitor. The Federal Court failed
for Hasbro, as (the contract) “would not have required Hasbro slavishly to
devote its efforts to marketing the Line”.
No matter
what, these figures were also sold in Europe,
where ninjas were still popular. As a matter of fact, there were two more
characters released in Spain
(we could say some “Spanish Exclusive” or “European Exclusive” Ninja Warriors’
figures):
- Hara Kiri
(repainted Dragon Master)
- Kamikaze
Kid (repainted Dojo Kan)
The
popularity in Spain
was probably higher than in other countries, and local toy manufacturers
launched bootleg or similar figures. Most notable are the “Guerreros Minyas” by
Juyba Toys and from the same company, smaller plastic figures.
Pictures: www.todocoleccion.net
Apart from
these, other Chinese companies also bootlegged Ninja Warriors. I have one of
these, I hope I can show it some time in the future.
Picture: www.todocoleccion.net
One last
curiosity, is that there are two types of blister cards: the first one has a
nice backcard with some illustrations and texts, while the second one has
nothing on it. My cards are the second type, that’s why I am not showing the
backcard. To see the first type, visit my next article on "Ninja Warriors": #386 NINJA WARRIORS – KAMIKAZE KID and HARA-KIRI (1986)
This
article will be continued sometime… stay tuned.
FACTS and FIGURES:
- Name: NUNCHUKA-SAN, LORD TAKA and DRAGON
MASTER
- Toy Line: Ninja Warriors (English, Int’l)
/ Ninja I Guerrieri delle Arti Marziali (Italian) / Guerreros Yakse
(Spanish)
- Year: 1985 (Child's Play) / 1986 (Hasbro)
- Company: Child’s Play (U.S.A.) / Hasbro (U.S.A.)
- Size of the figure: 12 cm