HISTORY OF SCHUCO
Schuco is an over 100 years old
German toymaker. The company was founded in 1912 in Nürnberg by
Heinrich Schreyer und Heinrich Müller. The second person was a tool and die
maker and had previously worked for Bing. The first name of the company was
“Schreyer und Co.”. Soon, the production had to stop because both men were recruited for the German army to fight in the First World War. When the war was over in 1918, Schreyer left the
company because he thought there would be no future for toy companies. This observation was based on a heavily impoverisched and partly devastated Germany. When he left, Adolf Kahn replaced him, but until 1924 the company kept its
original name. Then it was shortened to Schuco (Sch u Co).
During the first years, only unique tin toys were made. The skills of Mr. Müller fit these toys with surprising clockwork mechanisms. During the 20s decade, toys were already produced in a (small) assembly line. Some of these toys started gaining popularity and were produced massively, for example the Pick-Pick-Bird, that sold around 20 million times from the 20s to the 60s.
In 1936, Schuco produced its first
toy car. Mr. Müller casting surprised everybody, from concurrent companies to
children, for its precision. He invented many mechanisms for toy cars, like a
gearbox, cable-controlled steering, hand brake or even a mechanism to control
the car with your voice.
In 1939, the previously weeks before
World War II, Mr. Kahn had to emigrate to the United States because he was a jew.
This didn’t mean that he left the company; he was still part of the company and
cooperated in its business success, as he became importer of Schuco toys for the American and Canadian markets.
After the war, the company restarted
its activities, and slowly introduced new toys in their catalogue, that was
going out of style after 5 years without production.
Among the novelties in 1951, the Varianto
System, which consisted of cars driving over cable-rails. Until now, cars did not
represent any real car, were simply casted after the imagination of Mr. Müller
and other workers. Mirako models also date from these years and consisted in
older models (for example model 1001 from 1936) with a transversal motor that
gave the impression that the car could steer itself quite intelliegently, since
it would not fall off from a table.
In 1958 Heinrich Müller died and his sohn Werner replaced him in the company, and introduced and promoted new toy lines including ships, planes (Radiant), construction kits (Ingenico), and even “Alweg” trains.
That
same year, the “Piccolo” collection was introduced. It was a new concept of very
small cars made of solid metal. Despite its small size (scale 1:90), they were
quite heavy. The casting job was quite accurate for that scale, but not
perfect. There were more than 100 models of these made. Piccolo models (as well
as later replicas of these 50s and 60s cars) are highly valuable toys today.
1:43 scale die-cast models were first introduced in 1960 as the “1000 series”, and so were the first cars in 1:66 scale in 1969, grouped in the new “300 series”. In Germany, these 1:66 models were “nicknamed” “Super Schnell” (Super Fast), just like their competitors from Matchbox.
In 1971/72, a new 1:43 scale line was introduced, the “600 series”. Those models were much detailed and precisely casted, with many features like opening doors, bonnet and trunk (in the same model), more refined paintwork. Most reproduced models were German-made. These 1:43 series should be mistaken by other similar lines like the “Micro Racers” in 1:45 scale with wind-up mechanisms.
Schuco was producing by the early 70s the best models in Europe together with Solido and Politoys M, but financial problems would arrive by the mid of the 70s.
Since the early 60s, new plastic toys had been deplacing tin
toys. During these years many toy German companies disappeared, or went
bankruptcy and had to be sold. This was the case of Schuco that, in 1976, was
sold to the DCM group from England
(Dunbee-Combex-Marx).
In the early 70s, larger scale cars were
introduced. There were models made in 1:12 and 1:16 scales with great quality
features like a functional steering wheel, or light on head, tail and hazard
lamps as well as the cockpit panels, a functional horn, or exchangeable tyres
(including a functional “jack”). Some included an electric motor with forward
and reverse.
In 1980, this group was declared insolvent and
the Schuco brand returned to Germany.
The new owner was the Gama-Mangold group, from Fürth, Germany.
During these years, Schuco produced many replicas of their tin toys for
collectors.
For several years, Schuco toys were sold in
Gama boxes without any changes in the cast or the information on chassis. Some Schuco
casts were sold to other companies, for example Norev (France) or MIR (Bulgaria).
Text on chassis plate: "Schuco Patent - Licenc Fabricacion Española - 1001" |
In 1993, the Gama-Schuco company combined with Trix, a maker of scale trains (previously associated with Märklin), and in 1996, Schuco would became independent again, producing new models from new castings and also replicas or their earlier lines.
In
1999, the Mangold family abandoned the toy bussiness and Schuco was sold to the
Simba-Dickie-Group from Fürth,
Germany. This
concern also has other toy brands like Majorette, Solido, Tamiya (scale model
kits), Big (outdoor plastic toys), Smoby (outdoor plastic toys), Noris
(boardgames), Zoch (boardgames) and many more. Schuco keeps some independence
within this group and in 2009, Schabak was acquired by Schuco.
Today,
Schuco is specialized in high quality replicas of cars (also other types of
vehicles) in several scales, being 1:18, 1:43, 1:87 the most usual. Since the
quality is very high, prices are higher than those from the concurrence, but
differentiation is a key issue when Majorette or Solido are also parts of your
corporation.
The cast is similar to other toys from these years. Check for example this Chrysler Airflow made by Payá, or compare it with the "Pulga" made by Rico in the following picture.
As said in the article Mirako series were launched in 1951, so I date this toy that year. However, it can be that the toy is newer than that, since it was produced during many consecutive years. Apart from that, this is not an Original German Schuco, but a Spanish made, Schuco licensed toy. German units of this same toy are marked "Made in the US Zone Germany".
Additionally, I'd like to remark, that I do not own the original key, although the toy can be operated with keys from other toys or brands. The car is missing two headlights. Maybe I can reproduce them somehow to make the car look complete.
FACTS AND FIGURES:
The cast is similar to other toys from these years. Check for example this Chrysler Airflow made by Payá, or compare it with the "Pulga" made by Rico in the following picture.
Schuco 1001 compared with a Spanish "Pulga" made by Rico. |
Additionally, I'd like to remark, that I do not own the original key, although the toy can be operated with keys from other toys or brands. The car is missing two headlights. Maybe I can reproduce them somehow to make the car look complete.
FACTS AND FIGURES:
- Name: MIRAKO 1001
- Scale: Not a real car, but should be around 1:50
- Year: Around 1952
- Company: Schuco (Germany)
- Size: approx. 10 cm
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